Terraco

A UI/UX case study for a packaging return incentive.

At a glance

This case study explores the development and iteration process of Terraco’s application featuring user research, heuristic evaluation and key features. The information has been succinctly presented through the use of diagrams, site maps and user task flows. 

Background/Concept

    • My group and I came up with sustainable packaging design solutions.

    • I was in charge of our companies’ application - that allows users to return their packaging.

    • I used a a B2B and B2C approach when designing the customer experience.

This application was designed as part of a collective group university project which required us to come up with packaging solutions that reinforced the circularity of design. The group consisted of another UX/UI designer in charge of designing the website, a graphic designer and a branding manager.  Along with my peers, we decided on creating a sustainable packaging company/organisation that is dedicated to offering people and businesses that we partner up with- environmentally responsible packaging solutions. 

I was in charge of creating an application that aims to successfully put the return incentive into actionable steps by allowing users to return their used packaging back to us in exchange for gift cards. By focusing on a minimalist design approach I was successfully able to highlight the key features of the application allowing for a most straightforward user experience. 


Project Details

  • 12 weeks

  • Group project with individual sub-task.

  • UX/UI Design

Design Process

Market Research

I looked at various organisations such as APCO and The Packaging People to understand their brand guidelines and position within the market. I came to the conclusion that none of the organisations have introduced the return intensive to the community and focus more on creating biodegradable packaging. 



Goals

From the user testing, pain points and needs were taken and the main goals of the application were addressed. 

  • To create an minimal and straightforward layout so that the user can return their packaging without getting confused between the different elements of the application. 

  • To create a feature that allows the user to get something in return. 

  • To create a smooth-flowing user flow for a positive experience

  • To add the essence of Terraco’s branding using consistent features offering the user a sense of  familiarity. 

Heuristic Evaluation

Key Features

Key Features of the application were identified and defined using a site map.

Prototyping

BRANDING: I used the branding guidelines my branding manager created for us. However, after discussion with my team members regarding a user-friendly colour palette, I ended up altering it a bit.

Testing

Final Output

The final output made had some significant changes made to it in order to adhere to the branding guidelines better

Key Takeaways

This project allowed me to experience what it was like working in a team setting. Although we did face some challenges, such as branding issues regarding the colour palette, we were able to come to a mutual agreement after reflecting on our progress. It helped refine my knowledge surrounding the area of wireframe prototyping and effectively using heuristics. 

Scope for Further Development

After a bit more prototyping and interactions, I aim to test this prototype with more users in order to keep refining this project and make it industry level. As a business minded UX/UI designer, I could also apply my combined knowledge derived from these fields to estimate the scope margin of this applications success.